How Celebrities Are Influencing Nicotine Pouch Sales

Nathan Chilcott

Customer Stories

It’s no secret that celebrities have a big influence on ‘normal’ people. When George Clooney drinks a Nespresso everyone thinks about having one. Of course, Clooney is starring in an advert promoting a product. Social influencers will often undertake product placement to achieve the same results. Some nicotine pouch brands have got on board with this and created partnerships with celebrities already using their brand. However, paid advertisements are not the only way a celebrity can influence others.

The Quiet Influence

Even celebrities undertake some of the daily chores that we do. But, what about the everyday actions of a celebrity? The clothes they choose to wear, the nicotine pouches they decide to use. These are all seen in videos and photos and have a more subtle yet still powerful influence on people.

"A celebrity merely has to mention or use a product once and, thanks to the power of social media, this unofficial endorsement will reach millions of viewers.”

How Celebrities Are Affecting Nicotine Pouch Sales

Celebrities and social influencers are looked up to by ‘regular’ people. In many cases, this is because of how well a celebrity has done and perhaps a desire to emulate their life. Naturally, this means that when celebrities use a specific product, people will see it as a credible endorsement of that product, whether it’s celebrity nicotine pouches or a new bag. In effect, the celebrity is making the product appear trustworthy and, because someone’s favourite celebrity is using it, fans are likely to do the same. This is likely to be the case with nicotine pouches. If a celebrity is using a pouch people are more likely to think it’s an attractive lifestyle. It’s funny how nicotine pouches are so discreet yet, thanks to the media scrutiny of celebrities, even they can’t use them without their fans knowing. It’s fair to say that the number of celebrities using nicotine pouches is increasing and this is boosting nicotine pouch sales.

It’s More Than A Celebrity Influence

While celebrities and social influencers are helping to increase nicotine pouch sales, much of this is subconscious. However, pouch brands are now realising the power of the celebrity and actively recruiting them for advertisements. Zyn has partnered with Machine Gun Kelly, and Velo with Travis Barker. All have become spokespeople for the nicotine pouch brands and have given them a lot of credibility. Alongside this, social media frequently shows nicotine pouches as a discreet modern alternative to smoking cigarettes. Put together, celebrities and influencers have managed to make nicotine pouches an everyday item. Of course, the price of nicotine pouches, especially when bought in bulk, also helps them become an attractive option.

Summing Up

Whether you’re using nicotine pouches or not, take a closer look at your favourite celebrities and influencers, you may be surprised at how many are discreetly using nicotine pouches. You can even try the ones they recommend!